<span>B. Fidelity and Responsibility would be most appropriate answer here.
Hope this helps!</span>
Here is the answer you are looking for!
Answer: False
Explanation: REI is a business and it is using the social media as a form of advertisement to create an awareness of its product to the public. It uses social media as a way to increase its brand equity in the market.
REI is also using the social media advert to create in the mind of its intending customers what REI products are used for.