Question

In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and the ________.

Answer 1

Answer: Company objective and the resources

Explanation:

For evaluating the different types of marketing segment of an organization it basically involve the two main factors such as the overall segments's attractiveness and also the main objective of the company and its resources.

 By evaluating the marketing segment we can easily evaluating each segment of the company so that the company producing the desirable result according to the consumer requirements.

The company objective is one of the type of goals of the company that helps in achieving the desirable result and the opportunities. Therefore, Company objective and the resources is the correct answer.