Modern era is the time when people tends to favor fast access and instant sanctification. This make the companies that can generally make people do less effort to obtain a certain things tend to be successful in the market.
The socialization in the modern era also really different compared to the previous era. Direct interaction has been slowly replaced with a more anonymous interaction through the use of social media.
Even though this make it really easy to interact with other people from a far distance, it make private/meaningful relationship become more difficult to achieve.
