Question

Tom and Sally Jones are preparing to purchase a new car. Tom currently has a Toyota Camry and Sally has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan. Sally and Tom decide on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a ________ segmenting dimension, and the benefit Sally seeks (reliability) is a ________ segmenting dimension.

Answer 1

Answer:

Demographic, behavioral

Explanation:

Tom and Sally's family life cycle stage is a Demographic segmenting dimension, and the benefit Sally seeks (reliability) is a behavioral segmenting dimension.