It can affect the company's ability to get a lending (borrow money). It can also affect the chances of finding an investor.
<span>A. Connecticut Community College</span>
Answer: pricing
Explanation:
Pricing is the determination of an exchange price acceptable to both the buyer and the seller of a product.
When a seller is determining the price of a product, she considers cost of production, projected revenue, price of competitors, market condition and regulation.
A buyer would consider the quality of the product ,economic conditions and utility when deciding on the price to acquire a product.
The different types of pricing strategies are -
1. Penetration pricing - when prices are set very low to attract customers and to gain access into a market.
2. Premium pricing- when prices are set very high so that the product would appeal to certain consumers.
