Question

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. If a consumer used these attributes in evaluating this vehicle against others, the attributes would be considered:

Answer 1

Answer:

evaluative criteria

Explanation:

In marketing, evaluative criteria refers to the factors that consumers use to evaluate different products or services, and the brands that produce them. These factors include both objective attributes (e.g. fuel economy) and subjective attributes (e.g. like or dislike the design).