When the elasticity of demand for a product is smaller than the elasticity of supply, consumers pay majority of the tax on the product.
The way the tax burden is distributed between purchasers and sellers is known as the tax incidence.
The relative price elasticity of supply and demand determines the tax incidence.
Usually, both the producers and the consumers of the taxed goods bear the incidence, or burden, of the tax.
But all we have to do is look at the elasticity of demand and supply to determine which group will be carrying the bulk of the load.
The majority of the tax burden falls on consumers when supply is more elastic than demand.
The majority of the tax burden falls on the producers when demand is more elastic than supply.
The less elastic the demand and supply are, the higher the tax revenue.
Hence, When the elasticity of demand for a product is smaller than the elasticity of supply, consumers pay majority of the tax on the product.
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