Golf Digest Companies marketing research department used focus groups, consumer diaries, purchase protocols and in-depth intervi
ews to help their client Callaway Golf Company. These research methods are called:a.quantitative methods b.plurality methodsc.strategic research methodsd.qualitative methodse. Socratic methods
Explanation: Research methods are the various Strategic actions and techniques used to carry out a research, it can also be said to the techniques through which a researcher collect data or materials needed for the research.
Qualitative research methods are techniques used in research which involves open ended questions and Communications.
IN QUALITATIVE RESEARCH METHODS ARE SPECIFICALLY DESIGNED TO ENHANCE OPEN COMMUNICATION,IT HELPS THE RESEARCHER TO GET IN DEPTH KNOWLEDGE ABOUT THE RESEARCH AUDIENCE.
Answer:According to the article, when companies earn patents specifically to prevent competition, it hinders the innovation of products that might actually be better. For instance, Bruce Nolop describes how his company had to pay more attention to the "minefield of existing patents than on the expected value that we could bring to customers." Rosabeth Moss Kanter suggests a "use it or lose it" solution to this problem. She thinks that a company that patents an item would be forced to use the patented idea or product or risk losing the patent. This idea would encourage more competition and prevent patent abuse.
