This question is true as well for more help leave a comment on my page and ill get back to you!
The frequency and speed of the wind
The energy of the waves hitting the shore
The hardness of the rock that makes up the shoreline
All of these will determine the shape and how fast a cliff is formed, such as the speed of the wind and water, as well as how hard a rock is, will shape how the rock looks like.
For example, if the wind and waves are traveling extremely quickly, and the rock is made of sand, the rock will break much quickly.
Hope this helps
Weathering, plate tectonics, gulf stream, mountain roads, evaporation...