Question

Gypsy just bought a gift and jewelry store on Main Street. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Gypsy will probably use a ________ advertising schedule.

Answer 1

Answer:

Gypsy will probably use a pulsing advertising schedule for promoting her gift and jewelry store.

Explanation:

Pulsing is a type of advertising schedule which is a mixer of flighting scheduling ( type of scheduling where advertising is done at irregular periods ) and continuous scheduling ( a type of scheduling where advertising is done all year around ). In this type of scheduling, heavy advertising is done during the peak season ( like in this question Christmas holiday season is for Gypsy ) and low advertising is done through the rest of the year. Gypsy's products are being sold through out the yer but there is large surge in the sale during Christmas holiday season.