Question

Jack explains that he has strong potential in social analytics. He says, "I like to find out what customers want and make sure I meet their needs, and I think that’s the basis for good marketing. I’ve always done that, as a leasing agent, as a sales associate, and as a restaurant host. Using social analytics lets me identify the needs of customers on a scale that is really exciting, where I can see what entire consumer groups are thinking and feeling about various products." He is demonstrating credibility primarily in what ways?

Answer 1

Explanation:

He is demonstrating credibility in stating that the basis for an effective marketing strategy is to discover customers' wants and needs and be able to meet them.

Social anaylitcs is a tool for collecting data from users of social networks and identifying behaviors and characteristics that can help marketers to interpret data regarding their potential audience, their needs, their interaction, feelings, identify consumption trends, etc. .

This ability helps to identify patterns that can assist an organization to develop personalized marketing strategies and actions aligned with its potential audience to engage, generate more sales, assist in the decision-making process, etc.