P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the prod

Question

3 years ago

8

P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the prod

uct, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This illustrates ________.

Social Studies

1 answer:

Tom [10] · Answer 1 · 2022-04-10T18:54:39+03:00

Answer:

<em>Commercialization</em>

Explanation:

Commercialization <em>is the method of marketing a new product or method of manufacturing, making it accessible on the industry or market</em>.

The phrase frequently refers to entry into the mass market in particular, but it also involves a shift from the research to trade.