Question

When the consumer uses many evaluative criteria such as fuel economy, acceleration speed, and the availability of extra features, like satellite radio or GPS, to make a decision about purchasing a car, the consumer is doing what?

Answer 1

Answer: The customer is basing his decision on important features of the car.

Explanation: This decision making process is when a consumer evaluates the features of a product to see if it will best suit their needs in relation to other similar products or brands.

This is the phase three of the decision making process, which is generally done just before phase four, and this where the purchase decision is made.