Question

Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without researching the market conditions, Fresnas Inc. manufactured windshields with the new glass. It hopes that customers will like its new product. In this scenario, Fresnas Inc. has adopted a _____.

Answer 1

Answer: Production orientation

Explanation: Production orientation is defined as the method of business field in which the produced good is made on the basis of best product at cheap price.This strategy does not focus on requirement of the consumer rather generate product that is efficient and good quality.

According to the question, Fresnas Inc. is involved in the production orientation process as they are not focusing on the market conditions or customer needs .They made the windshield product without any market concern in the hope of consumers will accept their product.