A potential risk is confusing the customers - customers have brand loyalty and recognition based off of the look and familiarity of packaging. They might always reach for the "green tic tacs" without even knowing the official flavor because they are familiar with the color, and changing the packaging could affect that.
However, a potential benefit of changing the packaging is attracting new customers who would have otherwise overlooked the product. Making the packaging new and exciting might entice new people to become buyers.
A good way to test this would be with focus groups, which are groups of people who you ask to pretend to be the customer and give you feedback on the idea. Focus groups are a good way to learn the good and bad perceptions about a change before it is put into effect.
Im going to say Grow in value or produce income
Answer:
d) partly a variable cost and partly a fixed cost.
Explanation:
CVP income statement is also known as cost volume profit income statement, it is generally a product of CVP analysis and it include five elements:
- Price of products.
- Volume of activity.
- Variable cost per unit.
- Total fixed cost.
- Mix of product sold.
CVP analysis are conducted to know how changes in cost and volume would impact company´s operating income and net income. It require all the cost of company should be segregated into variable and fixed cost. It also calculate contribution margin, which help to identify the profit of company before deducting fixed cost.
Answer:
The lowest selling price Geneva should accept for this purchase order is $20 per unit
Explanation:
Geneva produced dolls with Variable manufacturing costs $20 per unit.
Geneva receives a purchase order to make 5,000 dolls as a one-time event and this order is during a period when Geneva does have sufficient excess capacity.
Fixed cost did not change and there was no Variable selling and administrative costs for this order.
The lowest selling price Geneva should accept for this purchase order = Variable manufacturing costs = $20 per unit
Answer:
The Selling Era
Kotler refers to this as businesses "selling what they make, rather than making what the market wants to buy." ... Selling-era tactics can be risky for companies, as the hard sell can turn off consumers, perhaps even push them into the arms of a competitor.
Explanation:
