Answer:
C. size of the gap between product benefits and price
Explanation:
I will use a scenario to explain this. Let's say that there is 2 machines. Machine A and Machine B.
- The cost of Machine A is $10,000. You can make around 2000 units of goods with it.
- The cost of Machine B is $50,000. You can make around 5000 unites of goods with it.
From the sample above, we can say that machine B is definitely better than machine A in terms of performance. BUT, machine A held more value compared to machine B.
To produce 1 units of goods, you need to sacrifice around $5 with machine A. If you use machine B, you need to sacrifice around $10 for a single good
