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mezya [45]
3 years ago
9

How might BP have managed the Deepwater Horizon disaster differently to reduce its loss of reputation in the United States?

Geography
1 answer:
Ilya [14]3 years ago
5 0

Explanation:

<u>The major point, which negatively impact the BP's reputation was the CEO Tony Hayward's comportment , who was seen in sunglasses and cap sailing on his yacht off Britain's south coast a few days after the event</u>.

People then has observed the careless person and so lost right from the starting their faith into Hayward. Also, his handling of the Gulf disaster was strewn with public relations gaffs.

When seen under the header Public relations: the second disaster, he became the public face of the enterprise.

An alternative to overcome this reputation loss is to put somebody into place who has more awareness and experience towards the media. So, BP should have engaged in a variety of CSR policies to mitigate the destruction of brand equity.

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Global warming is a process that is occurring naturally, with or without human activity. This is not to say that humans don't have an impact, on contrary, the human activities have managed to add enough greenhouse gases in the atmosphere so that the process is speeded up, and that becomes very alarming because the changes are much faster.

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