When preparing to go shopping after the Christmas holidays, Christy actively scans the ads in the local newspaper for coupons an
d contests. While in the store, Christy also looks for free samples of new products and products she hasn't purchased previously. The coupons, contests, and free samples are all examples of:______ a. advertising
b. publicity
c. sales promotion
Sales promotion is process in which the potential customers are persuaded to buy product. It is designed so as to be used as short-term tactic in order to boost the sales.
In the given case study, The various ads showing coupons contents on the occasion of Christmas suggests that they are doing sales promotion so as to get the customers so to purchase goods or services for the Christmas eve.
