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Complete Question:
Universal Concerts is planning on bringing a series of concerts to Canada next year. In general, Western Canadians much prefer country music, yet in Eastern Canada a country music event is very likely to have lots of empty seats. If they can have only one venue, Universal Concerts should segment its Canadian market according to __________, if it hopes to have a sold-out concert.
a. Geographic characteristics
b. Demographic characteristics
c. Socio economic characteristics
d. Social class
e. Psychographics
Answer:
Option a. Geographic characteristics
Explanation:
Geographic characteristics or features of a place has to do with the location of place, the weather of the place.
If Universal concerts wants to have a concert in Canada, in other for it to be sold out, the concert has to be situated where the geographical characteristics are more favorable to the target audience.
They typically have three instruments.