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The difference between the customer who just bought the product and the client who is crazy about this product or brand is huge, even if the nominal amount of the purchase is the same. In other words, an ordinary customer’s dollar is not equal to a eager fan’s dollar. There is a formal way of dividing customers into categories - the Net Promoter Score (NPS). NPS measures customer loyalty and satisfaction. Moreover, an index value of minus 100 means that all customers are critics, and plus 100 means that all customers are promoters of this product/brand.
The main thing for the consumer is the product’s functionality, ease of use, simplicity, high-quality satisfaction of needs. For the fan, the emotional effect of owning and using the product is of great importance.
An important practical consequence of the foregoing is that working with consumers and fans, understanding their needs requires completely different skills and it is advisable that people with relevant experience and knowledge engage in this activity.
People are becoming more demanding. A quick service or a meaningless gift will no longer cause the customer to return and all the more so to become a fan. But the combination of good service and positive emotions is still "addictive. "
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The Aztec Empire was an entity of territorial, political and economic control that existed in the central area of Mesoamerica before the Spanish conquest and colonization. It was located in the center of the Valley of Mexico.
According to oral tradition, the Aztecs should create a large city where they found an eagle devouring a snake perched on a cactus. In the year 1325, those in charge of leading the Aztec spirituality, found this scene on an islet near Lake Texcoco, and there they created the city called Tecnochtitlán.
Walter white, Langston Hughes, Claude McKay, and James Weldon Johnson were all famous 1920 African American representatives of a prominent literary movement of the 1920s - Harlem Rennaissance.
Because of the simple fact that they were the closest places to Europe.
Monroe Doctrine. The Monroe Doctrine was first set out in a speech by President James Monroe on December 2, 1823. The ideas are grounded in much earlier thinking, such as the "Farewell Address" of George Washington, in which he inveyed against close political association with European states, and in the first inaugural address of Thomas Jefferson.
