When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and evaluation.
A media planner determines the schedule of advertisements, including specific times and durations of advertisements.
Advertising program has its three main goals: to inform, to persuade, and to remember. Informative advertising increases awareness of brands, products, services, and ideas. You can announce new products and programs and educate people about the features and benefits of new and established products.
Advertising strategy consists of two key components for her: creating an advertising message and content and choosing an advertising medium.
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Answer:
Explanation:
The cost of equity can be estimated using two (2) different models:
- <em>The Dividend Valuation Model</em>
- <em>The capital asset pricing model (CAPM)</em>
<em>The Dividend Valuation Model(DVM) is a technique used to value the worth of an asset. According to this model, the value of an asset is the sum of the present values of the future cash flows would that arise from the asset discounted at the required rate of return. </em>
The model is stated below as follows
P = D(1+g)/ke-g)
<em>The capital asset pricing model (CAPM): relates the price of a share to the market risk or systematic risk. The systematic risk is that which affects all the all the economic agents, e.g inflation, interest rate e.t.c
</em>
<em>This model is considered superior to DVM. Hence, we will use the CAPM</em>
Using the CAPM , the expected return on a asset is given as follows:
E(r)= Rf +β(Rm-Rf)
E(r) =? , Rf- 2.86%, Rm-Rf - 7.00 β- 1.23
E(r) = 2.86% + 1.23× 7%
= 2.86% + 8.61%
= 11.47
%
Cost of equity= 11.47
%
Answer: marketing managers making pricing decisions.
Explanation:
Management's product and service choices and decisions can influence the cost behavior. The product design, location of plant, technology used in developing a product, product quality, features of product, distribution of product, profit margins, incentives, labor daily wages, and other factors all can influence the cost and pricing decisions of the product.
Answer:
0
$180,000
0
$240,000
Explanation:
In 2018 and 2019, Dorothy may deduct none of the net passive losses that remain after offsetting the passive income. In 2018, the $20,000 of passive income is used to absorb $20,000 of the $200,000 passive loss, leaving $180,000 of passive loss suspended. In 2019, the $40,000 of passive income is used against the $100,000 passive loss, leaving a $60,000 passive loss suspended for that year. Thus , a total of $240,000 of passive losses is suspended at the year 2019 into 2020.
Answer:
A cookie consent banner is the cookie warning that pops up on websites when a user first visits to the site. It's the website banner that <em>declares</em> the cookies and tracking present on a website and gives the users a choice of prior consent before their data is handled.
