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Naddika [18.5K]
3 years ago
10

Ashley Kreeger is the director of marketing for a company that operates several assisted-living centres. The company is developi

ng a marketing plan that must cover the next five years of business. Which of the following will Kreeger consider uncontrollable factors in her plan?a. pricing for repair and maintenance servicesb. demographic factorsc. media buying factorsd. inventory factors
Business
1 answer:
netineya [11]3 years ago
5 0

Answer:

Demographic factor is the correct option.

Explanation:

The demographic variables can affect our business. Demography can be used to know the product's performance and the buying behavior of consumers. It helps companies to identify the key customers. After the identification, they can target these customers with customized advertisements and promotions. It helps the company to maximize its sales.

Income is one demographic variable. A person's income decides his buying habits. People having towards the low end of the salary band tend to buy less expensive products. While those with high salaries tend to buy expensive products. It is an example of a demographic factor.

You might be interested in
How do consumers take part in the resource market?
Andrew [12]

Simple answer....too break it down if there was no consumers there would be Stores open.

Definition of consumer is a person who purchases goods and services for personal use.

7 0
3 years ago
The condensed financial statements of Marks Company for the years 2017-2018 are presented below: Marks Company Comparative Balan
kirill115 [55]

Answer:

Marks Company

Computation of Financial Ratios:

(a) Current ratio at 12/31/18 =  Current Assets/Current Liabilities = $1,1350,000/$339,000 = 3.35

(b) Acid test ratio at 12/31/18 = (Current Assets - Inventory)/Current Liabilities =  $760,000/$339,000 = 2.24

(c) Accounts receivable turnover in 2018 = Net Credit Sales/Average Accounts Receivable = $2,420,000/$328,000 = 7.37 times

(d) Inventory turnover in 2018 = Sales/Average Inventory = $2,420,000/$357,000 = 6.77 times or every 54 days.

(e) Profit margin on sales in 2018:

i) Gross Profit Margin = Gross Profit/Sales x 100 = $778,000/$2,420,000 x 100 = 32%

ii) Net Profit Margin  = Net Income/Sales x 100 = $278,000/$2,420,000 x 100 = 11.49%

(f) Earnings per share in 2018 = Earnings or Net Income divided by outstanding number of shares = $278,000/152,100 = $1.82

(g) Return on common stockholders’ equity in 2018 = Net Income divided by Common Equity = $278,000/$1,961,000 x 100 = 14.18%

(h) Price earnings ratio at 12/31/18 = Market price per share divided by earnings per share = $80/$1.82 = $43.95

(i) Debt to assets at 12/31/18 = Total Debts/Total Assets = $744,000/$2,705,000 x 100 =  27%

(j) Book value per share at 12/31/18 = Shareholders' Equity divided by number of outstanding shares = $1,961,00/152,100 = $12.89

Explanation:

a) Current Ratio = Current Assets/Current Liabilities

Current Assets for 2018:

Cash $404,000

Accounts Receivable $356,000

Inventories $375,000

Total = $1,135,000

Current Liabilities for 2018:

Accounts Payable $339,000

Dividends Payable $0

Total = $339,000

This liquidity ratio measures the entity's ability to pay off its current obligations with its liquid assets.  Current assets are assets that can easily be turned to cash within the calendar year.

b) Acid Test Ratio is also a liquidity ratio that evaluates an entity's ability to pay off its current obligations with current assets when inventory is excluded.  Inventory is not regarded as very liquid, especially given the longer time it may take to turn it over to cash.

c) Accounts Receivable Turnover measures the effectiveness of the company to collect its receivables resulting from the credit sales.  It shows how sales on credit are managed by evaluating the credit policy, collection process, and customers' creditworthiness.  In quantitative terms, it measures how many times receivables are converted to cash in a period.

d) Inventory Turnover measures the number of times average inventory was turned over to sales within a period.  The average inventory is the beginning and ending inventories divided by 2.  It is very useful in inventory decisions, especially pricing, production or purchase, etc.

e) Profit margin on sales is the gross profit or net income expressed as a percentage of sales.  The Gross profit margin measures the ability of management to create profit from its sales revenue when compared with the costs of sales.  The net profit margin measures the ability of the management to create value for the stockholders after deducting all expenses for running the business.

f) Earnings per share:  This is a profitability ratio that compares the net income to the number of outstanding shares.

g) Return on common stockholders’ equity: This ratio measures the company's ability to generate returns for common stockholders.  It is measured as net income for common equity divided by the common stockholders' equity.

h) Price earnings ratio: This ratio expresses the dollar amount which an investor can invest in a company in order to earn a dollar income.  It is used to value investment in a company.

i) Debts to Assets: This is a financial leverage ratio that tells the percentage of assets or a company's resources that is financed by creditors.

j) Book value per share: This is a market value measure that shows the value of net assets (equity) divided by the outstanding shares.  It is not the same as the market value per share, which reflects investors sentiments.  The book value per share compares the book value of equity with the number of shares.  It is used by investors to gauge if a stock is undervalued or not.

8 0
3 years ago
Two examples of generally accepted accounting principles are:
tresset_1 [31]
The answer to this question is: <span> accounting for leases and accounting for fair value assets
Leases and fair value assets is often used by companies in order to make their company valuation seem higher than it supposed to be. So, standardized rules regarding the proper way to make the valuation should be written under the Generally accepted accounting principles.</span>
8 0
3 years ago
Consider a production possibilities frontier (PPF) with good X on the horizontal axis and good Y on the vertical axis. The PPF i
Ahat [919]

Answer:

C

Explanation:

The Production possibilities frontiers is a curve that shows the various combination of two goods a company can produce when all its resources are fully utilised.  

As more quantities of a product is produced, the fewer resources it has available to produce another good. As a result, less of the other product would be produced. So, the opportunity cost of producing a good increase as more and more of that good is produced.

If the PPF is a straight line, it means there is a constant opportunity cost no matter the point one is on the curve

8 0
3 years ago
Here and After Corporation plans a new issue of preferred stock. Similar risk stock currently offers an annual return to investo
Musya8 [376]

Answer: d. $133.74

Explanation:

The dividend paid to preferred shareholders is constant and based on the annual rate of return on the stock. If they plan to sell at a price of $743 per share, the dividend will be:

Dividend = Annual rate of return on stock * Price of stock

= 18% * 743

= $133.74

8 0
2 years ago
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