you have too sight the last name of the author and the page number whether it is a quote or paraphrased. the only time you don't have to is if you include it in the sentence.
Example for when you don't have to cite in text:
On page 13 Martin says, "blah blah bah bluh bleh blah"
... otherwise just put the citation in parentheses after the quote/paraphrase like so: (Martin,13)
Means your starting right back at the beginning.
Answer: The website address.
In a citation for an essay, this is the section where the website address should be located. The title of the speech and the name of the website have already been included. Citing your sources properly is one of the most important skills when writing an academic essay. Citations make it easier for people to check your primary sources, whether to corroborate your claims, or to learn more about a topic. It also makes your paper more credible.