The correct option would be "To build a fire" is set in the wilderness in extreme temperatures, while "Gumption" is set inside a house in a town in winter.
For example, in "To build a fire" it states "colder than fifty below" which does suggest extreme temperatures.
In "Gumpton" it states "a soul working in our house" which suggests it is set in a house.
Because everything is based on social media and trying to fit in and how and what impresses whom, instead people need to find someone who they get along with and can just be themselves.