Question

Kodak's film business didn't lose out to direct competitor Fujifilm; it lost out to Sony, Canon, and other digital camera makers, along with a host of digital image developers and online image sharing services. This is an example of ________.
A) a blue ocean strategy
B) competitor backlinking
C) self-competition
D) competitor myopia
E) marketing myopia

Answer 1

Answer:

The answer is D) competitor myopia

Explanation:

Competitive myopia is defined as a focus on a competitor or rival that is so intense that it causes distraction from larger strategic threats or opportunities.