Question

Tracy Brady is in the process of developing an exciting new product in the smartphone industry. She'd like to show a preliminary description of the product to industry experts and prospective customers to solicit their feedback. Tracy should complete and distribute a(n) ________ statement.

Answer 1

Group of answer choices:

A) adoption risk-reward

B) concept

C) early adopter

D) usability

E) perception

Answer:

The correct answer is letter "B": concept .

Explanation:

A concept statement describes a new project, strategy, or design of a product its characteristics, objectives, and potential market depth to let others know about it. Concept statements are mostly written when new companies enter a market or develop new products.  

Concept statements, according to the industry, could include the risks inherent the new product represents for the business.

Answer 2

Answer:

Concept

Explanation:

Tracy is about to launch a new product but before that, she is interested to get initial feedback from experts and customers. In order to show them how the product works and to share small details to better understand the product, Tracy needs to complete and distribute the concept statement. It will help customers and industry experts to know the purpose and the plan of Tracy.