Ethos is a mode of persuasion used to convince the audience. It is one of three artistic proofs (ethos, pathos, and logos).
Ethos is also known as ethical appeal and convinces your audience of credibility and character. It is used to prove you are worth listening to. Ethos can be developed by choosing language that is appropriate for the audience and topic (this also means choosing the proper level of vocabulary), making yourself sound fair or unbiased, introducing your expertise, accomplishments or pedigree, and by using correct grammar and syntax.
An effective argument includes both, because you have to present your opinion on the topic and then utilize facts to explain your reasoning.
D) presses down upon.
You would look up the meaning for “descended”.
