Answer:
Market development strategy
Explanation:
It's a growth strategy that aims at identifying new customer for its existing product. As per this strategy, organizations develop products that cater to a new segment apart from its existing segment.
Market development strategy can be implemented through joint ventures, export licensing or direct investment. Here, Company wants to capture new market segment of fresh graduates. So, it is demonstrating market development strategy.
Answer:
5) Nonsanctioned leadership is as important as formal influence.
Answer:
Change in demand by a smaller percentage compared to percentage change in price.
Explanation:
As demand is inelastic, a rise in price will not have an immense effect on the quantity demanded as consumers are not sensitive to the demand due to inelasticity.
A. Studies the behavior of individuals and companies and the choices they make in the economy.