He wants to tell the audience that he did not achieve all of his goals. He wants to let the audience know that mastering the basics is key to achieving goals. He wants to explain how to be a good football coach to people who are interested in football.
The answer to the question you presented above would be 'persuasive speech' or 'oral persuasion'. These are the terms that refer to a speaker's use of persuasive language to persuade an audience.
The weeping willow tree is as beautiful and graceful as dove.
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