The persuasive technique that is being used here is name-calling.
This means that this cereal company is using, usually fake news and no evidence to say bad things about the rival company, disregarding whether it is actually true or not. People will see this cereal ad and believe it, regardless of whether there are any evidence to prove the claims.
To begin, Brutus’s speech was formal and more directed to the Romans. In his introduction, he starts with “Romans, countrymen, and lovers!” This was used to join everyone together and later help him justify Caesar’s death. Throughout the text, he describes Caesar as an “ambitious” man. Calling Caesar ambitious makes it seem that Caesar only thought about himself. On the other hand, Antony’s speech was more personal and sarcastic. In contrary to Brutus he opens his speech with “Friends, Romans, countrymen…”. This sets up his later statements of being Caesar’s friend. Throughout his speech, he uses paralipsis and repetition to poke at Brutus but at the same time save Caesar’s reputation. Throughout Antony’s speech, he uses devices, tactics, and his sympathy to his advantage. Brutus only had one point, which was that he killed Caesar for Rome, to stand on. All in all, Antony’s speech was better and more persuasive than Brutus's.
Why would everyone be concerned about Anne's nightmare?
D. Because they do not want to be discovered.
The reaction the others have is to silence Anne because her screams “are endangering all our lives”, as Dussel comments. Mr. Frank as well was alerted by the sound and tries to calm down Anne, he wants her to “lie quietly”.