Question

After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. This scenario illustrates that _____ of the purchase is less than Jeremy’s expectations.

Answer 1

Answer: the actual value

Explanation:

Consistent advertisement by the cell phone company has gotten Jeremy to buy a product of their's hit Jeremy got a product which the actual value does not match his expectation. It's either Jeremy expected a lot, or was offered different categories of the brand and choose the least or that the company played on him, either of the options will be what played out as Jeremy couldn't get what he had in mind when he bought the phone. These scenario plays out many times between customers and retailers or manufacturers as some of the item they do buy don't reach what they expected, some other times it could be seen that those products were exaggerated during the advertisement.

Answer 2

OPTIONS:

A) perceived value B) an evoked set C) a consumer set D) actual value

Answer:

D) actual value

Explanation:

From the scenario illustrated in the question above, we can say that the actual value that the frequent advertisements have portrayed about the phone turned out to be below the expectation of Jeremy. Jeremy must have been wrongly misinformed of mislead by the frequent advertisements that painted the picture of a phone having features that suits the taste of Jeremy. But, after making a purchase with the influence of the advertisements, features he expected were absent. Meaning, what he got was quite different from what he was expecting.

The scenario illustrates that the actual value of the purchase is less than Jeremy’s expectation.