The answer is: Serious and forceful.
Tone: Is an attitude of a writer toward a subject or an audience. Tone is generally conveyed through the choice of words, or the viewpoint of a writer on a particular subject. In this case Lake´s words give the impression he is being serious and forceful.
Нello тнe anѕwer тo yoυr qυeѕтιon ιѕ в. cнaracтer vѕ ʍaռ
The judge selected the winner "himself." <--adds more emphasis to the sentence overall.