The m is the slope of the line and the b is the y-intercept.
You must first the slope. The formula of a slope is (y1-y2)/(x1-x2). In this example it is (-2-3)/(-9-1) which equals 1/2. By order of elimanation we can see that y=1/2x-1/2 is correct.
Well if he feeds him a cup a day and feeds him 2 times a day then you would divide one cup by two which equals half a cup. he feeds julio half a cup each time