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Juli2301 [7.4K]
3 years ago
14

Chaiken (1987) and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to o

ur true attitudes. By this they mean that __________.
Social Studies
1 answer:
pantera1 [17]3 years ago
7 0

Answer:

Emotions often tell our feelings

Explanation:

The heuristic- systematic model is a persuasion theory, it suggests that attitudes change in two ways: Systematically and heuristically. Systematic processing is when the people carefully think about the information before forming an opinion to decide validity of the information.  While the heuristic technique is a simple way  to discover, learn and solve problem employing a practical method which is not guaranteed to be perfect or optimal  but is sufficient for the immediate goals.  

This theory state that attitude are often formed in a much simple manner and this simple form of attitude judgement is called heuristic processing. It involves use of heuristics to decide what a persons attitude should be.

This model had a great impact on the field of consumer behaviour and health behaviour.  It includes trial and error, guesstimates or common sense.  

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