Question

Foods International is developing a new gluten-free, chili-flavored pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________.
A) test marketingB) portfolio analysisC) commercializationD) internal marketingE) business analysis

Answer 1

Answer:

Letter A is correct. Test marketing.

Explanation:

Test marketing should be performed immediately after approval of the final product. This is an important tool for the organization to assess the compliance and viability of a new product when it is launched in a competitive market and real consumers.

There are several ways to conduct a marketing test. In one of them, the organization can make the product or marketing campaign available to a limited base of consumers aware or not of their participation to evaluate their answers and questions about the new product.