3 years ago

P&g's biggest hurdle to overcome when selling tampons in latin american markets was

1 answer:

8 0

P&G had to overcome mostly religious and cultural hurdles. The biggest hurdle was that a lot of women thought that if they use tampons, they will loose their virginity. And in a majority Catholic continent such as Latin-America, virginity is really important; therefore many women restraint to use tampons for that reason.

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