The writer of the newspaper article has started his text with the given quotation. It introduces his main idea and his intention is to appeal to the readers' sense of ethics -ethos-. In fact, the quotation he has used was said by Dr Henry Kissinger in 1974 at the World Food Conference, and this article is from 2011. Geofry Lean claims that hunger has become even a larger problem since that time and he supports this fact with reliable evidence.