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Neporo4naja [7]
2 years ago
14

The Coffee Collective is seeking to identify customers who want a unique coffee-drinking experience and are open to a loyalty re

wards program. In doing so, the Coffee Collective is determining its ___________.
Business
1 answer:
ladessa [460]2 years ago
6 0

Answer: Market segment

Explanation: A market segment can be defined as group of potential customers of an organization. Such grouping is done by the organization on the basis of similar preferences of individuals. The organisations in the market do this to ensure their target market, so that they can enforce their marketing strategy in such markets.

In the given case, coffee collective is trying to identify customers that have a certain preference. Hence we can conclude that coffee collective is determining its market segment.

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Fast-food restaurants like McDonald's are replacing cashiers with touch-screen ordering kiosks. Currently the MPL for an additio
docker41 [41]

Answer:

a. Whataburger is not using the optimal cost-minimizaing mix of cashier and kiosks.

b. Whataburger should hire more cashier and rent fewer kiosks in order to improve its mix of inputs and minimize the cost

Explanation:

a. According to the given data we have the following:

Let "C" is a cashier.

"K" is a kiosk

MPC = 48 (Marginal Product of Cashier)

MPK = 32 (Marginal Product of Kiosk)

PC = $15 (cashier can be hired for a wage of $15)

PK = $12 (Kiosk rents for $12)

At optimal cost minimization point, (MPC / MPK) = (PC / PK)

(MPC / PC) = (MPK / PK)

(MPC / PC) = (48 / 15) = 3.2

(MPK / PK) = (32 / 12) = 2.67

Since the (MPC / PC) and (MPK / PK) is not equal. It implies Whataburger is not using the optimal cost-minimizaing mix of cashier and kiosks.

b. We have to use the following:

(MPC / PC) > (MPK / PK)

i.e., 3.2 > 2.67

It means Whataburger hire more cashier and rent fewer kiosks in order to improve its mix of inputs and minimize the cost.

4 0
2 years ago
Bull'sEye sells gift cards redeemable for Bull'sEye products either in-store or online. During 2016, Bull'sEye sold $2,000,000 o
alekssr [168]

Answer:

b) $1,950,000

Explanation:

Value of gift cards redeemed with those whose date of redemption has passed, will both have the amount to revenue out of $2,000,000 of the gift cards sold.

Total gift card revenue to be recognized in 2016 = $1,800,000 + $150,000

Total gift card revenue to be recognized in 2016 = $1,950,000

4 0
2 years ago
Who is generally responsible for the materials price variance? the materials quantity variance? the labor efficiency variance?
Anna71 [15]
THE PURCHASING MANAGER is the one who is responsible for the material price variance because he is the one in charge of buying materials that are needed for production at competitive prices. THE PRODUCTION MANAGER AND THE SUPERVISORS  are the one who is responsible for the material quantity variance and the labor efficiency variance.
8 0
2 years ago
Corporate social investment definition
IgorLugansk [536]
Definition: 

Contributions that bring benefits over and above those directly associated with the core business activities and events. These contributions can include monetary, employee time, employee resources, and gifts of any kind. 
3 0
3 years ago
What does the CIO of a company do?
Fittoniya [83]
D. Manage the technological areas pf the company
4 0
2 years ago
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