Question

Girls can log onto www.Barbie and design their own special Barbie doll. They can choose the doll's skin tone, hair color, clothes, accessories, and name. The doll is created to the new owner's specifications and mailed to her by Mattel. With this doll, Mattel is using:
A) Market aggregation
B) Customer accumulation
C) Niche marketing
D) Mass customization

Answer 1

Answer: From the above comprehension we can state that Mattel is using: mass customization.

Mass customization is known as the technique under merchandising and manufacturing which pools the adaptability and personalization of customized products with the low unit costs.

Therefore the correct option is (d)