A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Fitzgerald wanted his novel to be mysterious. He need not give out all the information because he wanted the readers to be suspenseful regarding the story. Gatsby doesn't understand how he isn't welcome because he's too naive for thinking he is important.
Answer:
Total of the variable overhead rate and fixed manufacturing overhead budget variances for the month = $9,096 Unfavorable
Explanation:
Actual variable overhead rate = 
= 
Therefore variance with the budgeted standard variable overhead
= (Standard Overhead rate - Actual overhead rate) 
Actual Hours
= ($9.70 - $10.34) 6,400 = -$4,096
And Fixed Overhead variance = Standard Fixed Overhead - Actual Fixed Overhead = $69,000 - $74,000 = -$5,000
Total of the variable overhead rate and fixed manufacturing overhead budget variances for the month = -$4,096 + -$5,000 = -$9,096
Since the value of variance is negative it means the expense both variable and fixed are over absorbed, which means it is unfavorable.
Total of the variable overhead rate and fixed manufacturing overhead budget variances for the month = $9,096 Unfavorable
Answer:
C. negotiation
Explanation:
-Computer skills are abilities that allow you to use computers and software in the right way.
-Analytical skills are abilities to evaluate information to solve problems.
-Negotiation skills are abilities that allow parties to reach an agreement.
-Business ethics skills are abilities to make good business decisions according to people's values.
According to this, the skill that Monica has is negotiation.
Answer:
His risk profile.
Explanation:
When comparing various option , Sergio must understand his risk profile and choose the option according to it.
