Answer:
You can use the following three ideas:
Concept:
1) Strong ideas are disruptive in unique ways/unexpected ways.
Writing process:
2) Successful strong ideas attract the attention of the reader without confusing them, and leads them to re-evaluate a certain aspect of the reality evoked by it.
3) Strong ideas have to be handled carefully to prevent confusion or lack of specificity.
Explanation:
1) Strong ideas are meant to shake the reader. They ought to either challenge previous ideas about a certain topic or propose a whole new different way to assess said topic or phenomenon. The quality of strenght is attributed to an idea when it has the potential to renovate a traditional concept or assessment criterion.
2) If the idea is truly strong, then the reader is probably going to be bewildered at first. It has to be clear enough to prevent undesired effects such as distraction and confusion, and achieve engagement. If the reader is "hooked up" satisfacotorily, then a reflective process is going to begin so that they can connect the new, strong idea to the reality they know.
3) A strong idea needs to be explained, either by implicatures or expressively, through sufficient means to be clear to the reader. If the idea is meant to provoke an ambiguous effect, then the attention to detail in this aspect needs to be stronger.
