Explanation:
For international businesses to settle in a specific location and achieve success in the market, a market segmentation survey must be carried out. This research is essential to discover relevant characteristics about the community of a country or city for example, it is important that the company knows the population that lives in the place where it wants to carry out its activities, therefore, to know characteristics such as age group, tastes, culture, monthly income, etc. is so important for a company, be it a franchise, management contracts or electronic businesses, to be able to align its strategy and action plans in order to conquer the market of a region.
It is important that companies are aware of the peculiar characteristics of a community, in order to adapt to their tastes, customs and values, so that their business is well positioned and meets the desires and needs of a community.
In addition to paying attention to local customs and culture, international companies guarantee jobs for the local community, convenience and must take advantage of the advantages that a local offers, such as cheaper labor, government incentives, potential markets, and develop plans to reduce disadvantages, which can be the disqualified labor and the lack of interest and identification for your product or service.
