Question

Pat is purchasing new tires for his car. Since he expected to spend $400 or more for these tires, he started researching on the Internet. He spent several days learning about this product and studied several consumer magazines (e.g., Consumer Reports). He decided to purchase Yokohama tires because they were rated the best tire value. Which type of learning situation does this illustrate? A) explicit learning B) implicit learning C) primary learning D) low-involvement learning E) high-involvement learning

Answer 1

Answer:

E) high-involvement learning

Explanation:

Pat wants to purchase new tire and after research on the internet and comparing various varieties, spending several days learning about this product and studied several consumer magazines.This type of purchasing is called High involvement learning in which customer does a lot of research and then decides what to buy.