Question

The feminine personality of Whirlpool helps identify which styles and colors will be most appealing to buyers. The company now uses female voice-overs in its ads to align the advertising with the brand's personality more closely. This is an example of a company__________

Answer 1

Answer: Elaborating on a brand personality

Explanation: Brand personality is the attribution of a personal trait to a brand which helps the organization to mold the manner consumers feel about its commodity, service or purpose. In this case, characteristics of a human being like feminine voice-over signify the whirlpool personality through the person representing the brand along with advertising so as to be in the same position as the whirlpool brand.