Question

Procter & Gamble, explore their website to answer each of the below questions. Many times, the following website sections will contain the type of information required: about us, corporate governance/leadership, investor relations, sustainability/social responsibility, and media relations. If any of the pages or sections are not made apparent, you could also search for information using the company's search box which will sometimes provide a link to a page several layers into their website.
Identify at least two target markets your focus company currently serves. Describe those markets in demographic, geographic, and psychographic terms. Keep in mind that we are discussing target markets here, not product mix and product lines.

Identify a new target market you believe would be a growth opportunity for the company. Describe this market demographically and support your recommendation. Don’t say none, be creative and support your response.

Does your focus company utilize any special methods of retaining customers through customer relationship marketing?

Answer 1

Answer: Find explanations below.

Explanation:

A. The focus company's target market include;

1. Average or Middle-class income earners.

2. Females

Demographics: Females constitute a major target market for Procter and Gamble. Sanitary pads are one of the products manufactured by this company. Most women make use of sanitary pads and that makes them a target market.

Geographics: Urban dwellers mostly make use of items like shaving sticks, toothpaste, and sanitary pads. So, they are a major target market for P and G's products. Their income can easily afford these products.

Psychographics: People who have high regard or opinions for good sanitary practices are more likely to purchase these products.

Middle and upper-class individuals are also target markets for this company.

B. A new target market would be low-income earners. Males and females under this category also have needs for these essential products. The company can make cheaper products that can be easily afforded by low-income earners.

C. Loyalty Programs: The focus company employs a customer retention strategy through the implementation of loyalty programs where customers are rewarded for their consistency in purchasing the brand.

Answer 2

Answer:

Two target markets are children and youths

Explanation:

These children and youths demographically falls with in the ages of 7 years and 25 years residing in suburbs with a highly creative and soft-skill abilities.

Another target market opportunity is that for adults without literacy knowledge residing around same sururbs regions. Such class of individual lack basic knowledge of literacy and would dare to take a risk to acquire basic literary skills.

The use of promotional offers and rewards are among the customer relationship marketing adoptee for use.