Question

With an increase in product advertising of $50 million you expect to increase sales by 10,000 units. If unit grow margin is $4,800, will the additional advertising increase product contribution?

Answer 1

Answer:

Income will decrease by $2,000,000.

Explanation:

Giving the following information:

Advertising increase= $50,000,000

Units increase= 10,000 units

Unit contribution margin= $4,800

To calculate the total effect on income, we need to use the following formula:

Effect on income= total contribution margin - increase in fixed costs

Effect on income= 10,000*4,800 - 50,000,000

Effect on income= $2,000,000 decrease

Income will decrease by $2,000,000.