Question

"Television is one of the most effective media outlets an advertiser can use in executing an ad campaign. There are, however, downsides to using this approach. Which of the following is a disadvantage of using television?"

Answer 1

Answer:

a. Heavily restricted (by regulations, etc.)

b. No guarantee of viewer acknowledgement (TiVo, bathroom break, etc.)

c. Cost ( is expensive to use)

Explanation:

Since the mid-twentieth century television played an important role in the political process by covering political events and showcasing  the effect of campaigns and elections. It has surpassed the radio and newspaper to became the major source of public information. Political parties use it as a medium to increase their political base and gaining more public sphere. However, it too has loopholes and public could miss the political advertisement for the above-mentioned reasons.