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Georgia [21]
3 years ago
9

The Upjohn Company first targeted men for its Rogaine topical solution, a drug to restore hair growth, but later marketed this p

roduct to women. In this example, the Upjohn Company is using which of the following market modification strategies?
creating new use situations
increasing use by existing customers
finding new users
modifying the product
reacting to competitors' positions
Business
1 answer:
gogolik [260]3 years ago
6 0

Answer:

finding new users

Explanation:

Market modification refers to the mechanism whereby the companies try and increase the product life cycle by extending the same product to more users than before.

Market modification strategy may be carried out by increasing the usage i.e quantity of current product by the existing users, or by adding new users to the same product by making it suitable for more customers or by altering the product quality and it's packaging.

In the given case, the product which was initially targeted at men, providing solution to the problem of hair loss, was later marketed to women too. So in this case, the company basically specified i.e informed the customers that it is not specific to a particular gender as the problem is common to all and anybody who seeks remedy to the problem, can use the product.

Thereby, the company found new users in the form of women, to whom such products can be extended and sold.

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Warner Company’s year-end unadjusted trial balance shows accounts receivable of $99,000, allowance for doubtful accounts of $600
Paladinen [302]

Answer:

bad debt expense 885 debit

allowance for doubtful accounts 885 credit

Explanation:

expected uncollectibles

1.5% of AR = 99,000 x 1.5% = 1,485

current balance credit            (600)

Adjustment                              885

When calculating over account receivable, we stimated the allowance so we have to adjsut for the diference.

4 0
3 years ago
Bridgett received her bank statement with a previous balance of $181.36. Total deposits were $475.00. Total checks written were
Inessa [10]

Answer:

$484.11

Explanation:

Calculation to determine How much money does Bridget have in her checking account?

Previous balance of $181.36

Add Total deposits $475.00

Less Total checks written $165.25

Less service charge $7.00

Checking account balance $484.11

Therefore How much money does Bridget have in her checking account is $484.11

8 0
3 years ago
Assuming purchase costs are rising, determine which statements below are correct regardingthe cost of goods sold under FIFO, LIF
Contact [7]

Answer:

1. Companies using FIFO will report the highest gross profit and net income.

2. Companies using FIFO will report the smallest cost of goods sold.

3. Weighted average cost of goods sold will be between FIFO and LIFO costs of goods sold.

4. Companies using FIFO will pay higher taxes than companies using LIFO, assuming all else being equal.

Explanation:

If costs are rising, companies using FIFO will report higher profits simply because they calculate cost of goods sold based on the oldest products which were purchased at a lower cost.

FIFO and LIFO costs will be the extreme points, FIFO showing lowest costs while LIFO will result in the highest costs, while the weighted average will be in between.

Since companies using FIFO report higher profits, they will have to pay more taxes.

8 0
4 years ago
Connors Corporation acquired manufacturing equipment for use in its assembly line. Below are four independent situations relatin
vovikov84 [41]

Answer and Explanation:

The journal entries are shown below:

A. Equipment    $24,500 ($25,000 × 98%)  

        To Accounts Payable  $24,500

(Being the equipment is purchase on account)

B. Equipment $24,545

       Discount on Notes Payable $2,455

                   To Note Payable $27,000

(Being note payable is recorded)

C. New Equipment $24,500

Accumulated Depreciation $8,000

Loss on Equipment $3,500  

         To Cash $22,000

         To Old Equipment  $14,000

(Being equipment is recorded)

D. Equipment $24,000

            To Common Stock $24,000

(Being equipment purchased)

5 0
3 years ago
Small groups of consumers that interact with products or services and give their feedback based on their experiences are known a
babymother [125]

Answer:

B. Focus group

Explanation:

Use series of elimination on this one.

Test subjects- No

Market Research Audience- Those are people that watch the tests that you will conduct with your focus group.

Survey takers- Too simple.

Hope that I could help you!

5 0
3 years ago
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