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Georgia [21]
2 years ago
9

The Upjohn Company first targeted men for its Rogaine topical solution, a drug to restore hair growth, but later marketed this p

roduct to women. In this example, the Upjohn Company is using which of the following market modification strategies?
creating new use situations
increasing use by existing customers
finding new users
modifying the product
reacting to competitors' positions
Business
1 answer:
gogolik [260]2 years ago
6 0

Answer:

finding new users

Explanation:

Market modification refers to the mechanism whereby the companies try and increase the product life cycle by extending the same product to more users than before.

Market modification strategy may be carried out by increasing the usage i.e quantity of current product by the existing users, or by adding new users to the same product by making it suitable for more customers or by altering the product quality and it's packaging.

In the given case, the product which was initially targeted at men, providing solution to the problem of hair loss, was later marketed to women too. So in this case, the company basically specified i.e informed the customers that it is not specific to a particular gender as the problem is common to all and anybody who seeks remedy to the problem, can use the product.

Thereby, the company found new users in the form of women, to whom such products can be extended and sold.

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3 years ago
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ABC Lumber spent $1,000 cutting down a tree. The result was 40 unfinished logs that sell for $20 each and 100 bags of sawdust th
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Answer: below

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3 years ago
____ includes) the application of knowledge, skills, and tools to achieve a specific business objective
nlexa [21]

<u>Project management</u> includes the application of knowledge, skills, and tools to achieve a specific business objective.

Project management refers to the use of specific knowledge, tools, skills, and techniques in order to deliver something of value to people. For instance, developing software for an improved business process, relief effort after a natural disaster, construction of a building, the expansion of sales.

Project management goals are set to achieve a specific business objective through a successful development of the project's procedures of planning, initiation, execution, regulation and closure as well as the guidance of the project team's operations.

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4 0
1 year ago
On December 31, 2019, Irey Co. has $3,000,000 of short-term notes payable due on February 14, 2020. On February 8, 2020, Irey bo
svet-max [94.6K]

Answer:

$1,800,000

Explanation:

Given short term notes payable = $3,000,000

Total amount used to liquidate short term notes = $2,200,000

Balance = $3,000,000 - $2,200,000 = $800,000

The additional $1,200,000 which is borrowed from Country Bank will not increase the short term notes payable because it's a long term credit

The additional $1,000,000 cash used will now be added to the balance amount

Amount to be reported as current liabilities = $1,000,000 + $800,000

= $1,800,000

Therefore the amount of the short-term notes payable that should be reported as current liabilities on the December 31, 2019 balance sheet which is issued on March 5, 2020 is $1,800,000

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3 years ago
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