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Georgia [21]
3 years ago
9

The Upjohn Company first targeted men for its Rogaine topical solution, a drug to restore hair growth, but later marketed this p

roduct to women. In this example, the Upjohn Company is using which of the following market modification strategies?
creating new use situations
increasing use by existing customers
finding new users
modifying the product
reacting to competitors' positions
Business
1 answer:
gogolik [260]3 years ago
6 0

Answer:

finding new users

Explanation:

Market modification refers to the mechanism whereby the companies try and increase the product life cycle by extending the same product to more users than before.

Market modification strategy may be carried out by increasing the usage i.e quantity of current product by the existing users, or by adding new users to the same product by making it suitable for more customers or by altering the product quality and it's packaging.

In the given case, the product which was initially targeted at men, providing solution to the problem of hair loss, was later marketed to women too. So in this case, the company basically specified i.e informed the customers that it is not specific to a particular gender as the problem is common to all and anybody who seeks remedy to the problem, can use the product.

Thereby, the company found new users in the form of women, to whom such products can be extended and sold.

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3 years ago
Molave Furniture Company plans to launch a new website. Lila, the company's CIO, thinks that the company can better reach its cu
Kisachek [45]

Answer:

<u>e-commerce</u>.

Explanation:

When Molave ​​Furniture Company wants to launch a new website to customize the ability for customers to shop online and thereby increase sales, it is an e-commerce promotion strategy.

In order for Lila to be able to effectively promote e-commerce, it is essential that the focus is on optimizing the customer experience, the site must be easily accessible, as well as a logistics service that ensures agility in receiving goods, as well as a efficient after sales service to answer questions and resolve purchase related issues.

4 0
3 years ago
As the average hourly wage increases from $18 per hour to $20 per hour, the quantity of frozen dinners demanded decreases from 3
horrorfan [7]

Answer:

The income elasticity of demand for frozen dinners is negative when there is an increase of hourly wages. -51%

Explanation:

When the income elasticity is negative it means that the good is inferior so when the income is increased, the demand of the good decrease beacuse its demand change to a better quality good. For instance in this case a fresh meal.

income elasticity % = % change in quantity / % change in income

(((3350-3550)/3550)/((20-18)/18))*100

7 0
3 years ago
Ron just started working for a car wash company two weeks ago. Ron's team members come back from breaks late, and do not worry t
s344n2d4d5 [400]

Answer:

I would say B would be the best answer.

Explanation:

You shouldn't try to push it onto yourself to fix, the owner/manager to fix the problem!

3 0
3 years ago
Havermill Co. establishes a $330 petty cash fund on September 1. On September 30, the fund is replenished. The accumulated recei
slavikrds [6]

Answer: a) Debit to Office Supplies for $81.

Explanation:

Office Supplies of $81 were used in the month of September. When replenishing the fund, this asset will be accounted for by being debited and cash will be credited to reflect the reason the cash account is being reduced.

The Journal entry for the replenishment will be;

DR Office supplies Account ......................................$81  

DR Merchandise inventory Account ........................$153  

DR Misc. expense Account........................................ $30  

CR Cash account ......................................................................$264

5 0
3 years ago
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