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Georgia [21]
3 years ago
9

The Upjohn Company first targeted men for its Rogaine topical solution, a drug to restore hair growth, but later marketed this p

roduct to women. In this example, the Upjohn Company is using which of the following market modification strategies?
creating new use situations
increasing use by existing customers
finding new users
modifying the product
reacting to competitors' positions
Business
1 answer:
gogolik [260]3 years ago
6 0

Answer:

finding new users

Explanation:

Market modification refers to the mechanism whereby the companies try and increase the product life cycle by extending the same product to more users than before.

Market modification strategy may be carried out by increasing the usage i.e quantity of current product by the existing users, or by adding new users to the same product by making it suitable for more customers or by altering the product quality and it's packaging.

In the given case, the product which was initially targeted at men, providing solution to the problem of hair loss, was later marketed to women too. So in this case, the company basically specified i.e informed the customers that it is not specific to a particular gender as the problem is common to all and anybody who seeks remedy to the problem, can use the product.

Thereby, the company found new users in the form of women, to whom such products can be extended and sold.

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Suppose that if your income is $100,000, your tax is $20,000, but if your income is $200,000, your tax is $45,000. Such a tax is
Ulleksa [173]

Answer:

"Progressive" would be the correct answer.

Explanation:

  • A Progressive tax was indeed determined by the capability of the tax authorities to charge or compensate. It wants to inflict a lower corporate rate of taxation on low-wage earners unlike those with maximum income levels.
  • This would be generally accomplished by establishing taxation levels for the group of tax-paying citizens based on income frequencies.

That is why the aforementioned seems to be the correct approach.

5 0
3 years ago
Tom and Jerry have two tasks to do all day: make dishes and build fences. If Tom spends all day making dishes, he will make 16 d
daser333 [38]

Answer:

For Jerry, the opportunity cost of building a fence is not making 2 dishes.

Explanation:

The opportunity cost refers to the benefit you lose when you choose one option over another one. In this case, the opportunity cost for Jerry when he decides to build fences is that he won't be able to make dishes. So, as he can build 7 fences or make 14 dishes in a day, the opportunity cost of building a fence is that he won't be able to make 2 dishes.

6 0
3 years ago
On January 1, 20X8, Polo Corporation acquired 75 percent of Stallion Company's voting common stock for $300,000. At the time of
lions [1.4K]

Answer:

Explanation:

Base on the question been given to us, we can solve this using equity method as seen below

Investments in Polo = 300000+0.75*(40000-10000-5000*)

300000+0.75*(25000)

300000+18750

$318,750

Increase in value of Patent $50,000

Economic Life 10

Amortization $5,000

The $ 5000 would be reduced from the net income

6 0
3 years ago
Exchanged all of the securities for shares of preferred stock, which were not mandatorily redeemable. Market values at the date
ValentinkaMS [17]

Answer:

The full question is as follows <em>"The following accounts were among those reported on Good Corp.'s balance sheet at December 31, year 1: Available-for-sale securities (market value $140,000) $80,000 Preferred stock, $20 par value, 20,000 shares issued and outstanding 400,000 Additional paid-in capital on preferred stock 30,000 Retained earnings 900,000 On January 20, year 2, Good exchanged all of the available-for-sale securities for 5,000 shares of Good's preferred stock. Market values at the date of the exchange were $150,000 for the available-for-sale securities and $30 per share for the preferred stock. The 5,000 shares of preferred stock were retired immediately after the exchange. Prepare the general journal entry, without explanation, to record this event."</em>

Date    General Journal Entry                                  Debit             Credit

            Preferred stock A/c                                   $100,000

             (5000*$20)          

            Add. paid-in capital on preferred stock   $7,500

             (30000 * 1/ 4)          

            Retained earnings                                     $42,500

                  Trading securities A/c                                               $140,000

                  Gain on exchange of securities                                $10,000

8 0
2 years ago
Which of the following statements is true of the behavior of total variable​ costs, within the relevant​ range? A. They will inc
grandymaker [24]

Answer:

They will decrease as production decreases

Explanation:

Total Variable cost is sum of all the cost incurred in production of total units of goods produced. It is directly proportional to the number of units of goods produced. It helps to analyze cost structure of goods and then decide on pricing strategy of the goods. Some of the examples of variable cost can be packaging cost, raw material’s cost.

Mathematically it can be defined as  

Total variable cost = Total units of goods produced *  variable cost for one unit of good produced  

Hence from the given option  They will decrease as production decreases as the number of units of goods produced will decrease and hence lesser raw material and packaging will be required to produce the goods.

7 0
3 years ago
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