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Georgia [21]
3 years ago
9

The Upjohn Company first targeted men for its Rogaine topical solution, a drug to restore hair growth, but later marketed this p

roduct to women. In this example, the Upjohn Company is using which of the following market modification strategies?
creating new use situations
increasing use by existing customers
finding new users
modifying the product
reacting to competitors' positions
Business
1 answer:
gogolik [260]3 years ago
6 0

Answer:

finding new users

Explanation:

Market modification refers to the mechanism whereby the companies try and increase the product life cycle by extending the same product to more users than before.

Market modification strategy may be carried out by increasing the usage i.e quantity of current product by the existing users, or by adding new users to the same product by making it suitable for more customers or by altering the product quality and it's packaging.

In the given case, the product which was initially targeted at men, providing solution to the problem of hair loss, was later marketed to women too. So in this case, the company basically specified i.e informed the customers that it is not specific to a particular gender as the problem is common to all and anybody who seeks remedy to the problem, can use the product.

Thereby, the company found new users in the form of women, to whom such products can be extended and sold.

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Answer: Inelastic

Explanation:

Price elasticity could be defined as when the desire for a product changes as it's price changes. When people's desires changes or they are no longer interested as the price for the commodity goes up. Inelastic demand is defined as when the buyers demand does not change or is not influenced as the price of the commodity goes up, rather the demand decreases than increasing. The price rise will increase city revenues if the elasticity of demand for electricity and natural gas is elastic.

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Explanation:

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THE ANSWER IS UNLIMITED


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Read 2 more answers
When four infineon technologies executives participated in an international conspiracy to fix prices for computer memory chips,
marshall27 [118]

When four infineon technologies executives participated in an international conspiracy to fix prices for computer memory chips, they were acting with other firms as a cartel.

Given an incomplete sentence related to infineon technologies.

We are required to fill the sentence by an appropriate term.

We can fill the sentence with "a cartel".

A cartel is basically a formal agreement among firms in an oligopolistic industry. Members of cartel may agree on such matters as prices, total industry output, market shares, allocation of customers, allocation of territories, bid-rigging, establishment of common sales agencies, and the division of profits or combination of these. It is basically a group of people who are collected to complete an objective.

Hence when four infineon technologies executives participated in an international conspiracy to fix prices for computer memory chips, they were acting with other firms as a cartel.

Learn more about cartel at brainly.com/question/12015868

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7 0
1 year ago
Jeremy has a new client. He has identified a research question that relates to a transaction that the client completed several m
Ilia_Sergeevich [38]

Answer:

Closed facts.

Explanation:

In a situation of close facts the action has already been taken before now, and the researcher is to analyse it and determine best course of action.

On the other hand when there is an open fact situation the action has not taken place yet, and the future action can be influenced to give a favorable result.

For example Jeremy has identified a research question that relates to a transaction that the client completed several months ago. This is a closed fact situation.

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