Question

A benefit of using Google Ads Experience is the ___________ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options.

Answer 1

Answer:

The Smart Campaign Option.

Explanation:

Google released AdWords Express to the public in 2011 intending to simplify their original, sophisticated platform into a more intuitive way to advertise with Google. Mainly, the idea was to automate and simplify everything.

In 2019, Google made it a part of the Google Ads suite and renamed the section(AdWords Express) “Smart Campaigns.”

Beyond being simplified, Smart Campaigns still help businesses leverage ads on Google properties to drive sales just like with any advertising, to benefit from ads, you have to sell products or services, whether through a local brick and mortar store or online store.

The group that can benefit the most from Smart Campaigns tend to tick off these boxes:

1. Small business with local presence
2. Low advertising budget
3. No marketing staff
4. No money for consultants/agencies
5. Owner/staff is too busy to learn how to run standard Google Ads effectively.