A survey indicated that almost 50 percent of hockey fans were female. Based on this result, the National Hockey League redirecte

Question

Alla [95]

3 years ago

12

A survey indicated that almost 50 percent of hockey fans were female. Based on this result, the National Hockey League redirecte

d its marketing efforts. This is an example of __________ segmentation.

Social Studies

1 answer:

Citrus2011 [14] · Answer 1 · 2022-04-21T05:53:24+03:00

Answer:

Demographic segmentation

Explanation:

Segmentation of market according to the family size, ethnicity, race, income and education is called demographic segmentation. Organisations often segment the demography into various markets as it helps them to target the consumers with accuracy and as per their needs. The main benefit of this segmentation is that the information required by the organisation is available in census.